meori is the “go anywhere, hold anything” solution for organizing an active lifestyle. To launch their new spring line of foldable boxes for home storage and on-to-go, we did both an on-location and in-studio photo shoot. I worked with their creative team in a local Seattle home to capture how meori can help organize a busy life, and in my photo studio to show how simply the products fold and store.
Lease Crutcher Lewis Portraits
Lease Crutcher Lewis, the construction company, approached me to take head shots of each employee: everyone from the executive team to the construction workers. The goal of the project was to show the personality of the firm and to be able to show clients and prospective clients exactly who would be working on a project.
Arte Heladero Magazine Cover
I’ve worked with renown chef Francisco Migoya at Modernist Cuisine on a few projects, but this one, which wound up on the cover of Arte Heladero was one of my favorites. (Did you know there was a Spanish language magazine dedicated to ice cream? Neither did I.) We lit this cactus flavored ice cream with a rosy glow, to match a desert sunset, or should I say, a dessert sunset…
"Get Set for the Season" Winter Campaign
To kick off winter and to define REI as an all-in-one destination for winter recreation products, REI launched a "Get Set for the Season" campaign. The company flew their top two master ski techs out to work in the ski tune shop at the Seattle flagship store. I love photographing professionals in their real world environment. It was great to spend the day with these two masters of their craft, and in between shots, I got an education on ski maintenance. A win-win for all!
Spring Fitness Campaign
For REI's spring fitness campaign, I spent two weeks traveling across the Pacific Northwest. Photographing on-location in both Oregon and Washington, I had the chance to work with some amazing professional athletes. This campaign was part of REI's transition towards more authentic photography. The photos were used in advertising, direct mail, online, social, and for in-store signage.
EVRGRN Brand Launch
REI introduced a fresh new line of outdoor products geared toward casual outdoor adventurers. Called EVRGN, the collection of products was designed for easy backyard BBQs, trips to the beach, and music festivals, and marketed towards millennials. My task as the brand photographer, environmental product photographer, and lifestyle photographer was to capture the casual spontaneity of the new brand and show how the products were designed to bring friends together. Unique to this campaign, I also worked closely with an illustrator to include sketch characters in the final photographic solution. The campaign included print and online advertising, in-store signage, social, direct mail, and web.
Big Agnes mtnGLO Tent Launch
When Big Agnes first introduced the mtnGLO tent, a lightweight backpacking tent with integrated LED lighting, it was initially only available at REI. For this exclusive product launch, REI sent me on-location to Mount Charleston, outside Las Vegas, Nevada. Astrophotography isn't something I get to do a lot of professionally, so this was a great opportunity for me to express another set of skills. For this ad, the headline is really appropriate, as I had to use a long exposure to get the stars right, then quickly flicker the lights, or flip the switch, to light the inside of the tent.
Osprey and REI's Collaborative Campaign for the Gravity Pack Line
For the launch of the Gravity Pack backpacking line from Osprey, exclusively at REI, I went on-location in Red Rocks, Nevada for a few days of scrambling and outdoor adventure. The requirements for this campaign called for both product detail photos and plenty of application photographs. With a great cast of talent and supporting crew, we took these packs all over the park. One of the more popular shots was the "selfie" - where I set up to make it appear as though the model was taking a selfie.